Traders and trading desks all over the world are looking for and asking for a product and methods to enable them to react to and be able to recognize changes in the stock market, as soon as any information is available. However, by using off-the-shelf data streaming products providing a flood of information, most of world's traders are trading behind the market. With the tremendous amount of information to process, the complexity involved in just getting a "feel" for what's going on in the market place is getting harder. In addition, this overall sense of the market must then be matched to any trends sensed relevant to the holdings being actively traded as well as other potentially watched holdings. The key to success is to anticipate events and trends rather than being caught in a constant cycle of catch up.

The effectiveness of traders can be measured by those who have the ability to memorize their positions of their portfolio stocks and understand the relevant impact of each fluctuation in market data or news. This ability distinguishes a good trader from a great trader. A book with 100 issues allows for 100 opportunities to increase the profit margins of their trades. However, until now current offerings do not adequately support these needs.